MENA Bridge · Market Research
Jordan Tourism & Hospitality Tracker
Visitor demand, tourism receipts, site admissions, hotel supply and published occupancy —
from the Ministry of Tourism & Antiquities, cross-checked against the Central Bank of Jordan.
Overnight visitors
666,742
July 2026 · Ministry estimate
▲ +18.0% vs July 2025Tourism receipts
JD 5.54bn
rolling 12 months, nominal
▲ +2.5% vs previous 12 monthsSpend per overnight visitor
JD 961
rolling 12 months · MENA Bridge derivation, not ADR
▼ -1.0% vs previous 12 monthsRooms in the Kingdom
38,186
913 establishments · preliminary
27,352 rooms in classified hotelsRoom-nights occupied
1,194,089
January–June 2026, all establishments
▼ -16.7% vs same period 2025, like for likeHotel room occupancy
31.8%
2025 · Ministry published rate
▲ +1.2 pp vs 2024 Period
A · Demand
Arrivals and receipts are monthly and reach July 2026. Visitor counts are the Ministry’s apportioned estimates, not headcounts, and receipts are nominal — there is no deflator on this page.
Overnight and same-day visitors
Monthly, Ministry of Tourism table 2.1
Tourism receipts and Jordanian spending abroad
Monthly, JD million, nominal · table 4.1
2026 so far. Receipts in the first half of 2026 were -5.3% against the same months of 2025, with April alone at -29.4%. Reporting at the time attributed the weakness to spillover from the regional conflict; that attribution is the press’s, not ours — this page shows the shape and the period only. July then recorded JD 656.7 million, +24.9% on July 2025: the highest July in the series and its second-highest month overall, behind 2025-08 at JD 660.9 million.
Seasonality
Each year’s visitors by month, as a share of that year · complete years only
Where the visitors come from
Top nationalities, full years 2024 and 2025 · table 2.2
A quarter of the arrivals are Jordanians who live abroad. In 2025 they were 1,713,366 of 7,041,287 arrivals, or 24.3%, ahead of every foreign nationality. They visit family rather than hotels, so the headline arrivals figure overstates the market a hotel or serviced-apartment scheme is actually addressing. Read the first bar as a separate market, not as inbound tourism.
B · Where they go
Site admissions are the location-level demand signal, and the only one published monthly. They cover ticketed entries to the archaeological sites, not visitors to the surrounding towns.
Admissions to the four headline sites
Monthly · tables 5.3–5.12
The same sites, rolling twelve months
Each site indexed to its own 2019 calendar year = 100
Recovery against 2019 is not uniform, and the ranking is not the one you would guess. The chart below indexes each site’s 2025 admissions to its own 2019 total. Sites that draw domestic and regional day visitors sit above 100; the sites that depend on long-haul groups sit below it. That split, not the national total, is what determines which locations can support new rooms.
Recovery against 2019
2025 admissions as a share of 2019, all ten sites
Reading the recovery chart
Reading this chart
Each bar is one site’s 2025 admissions as a percentage of its own 2019 admissions, so 100% means the site is back to where it was before the pandemic. The sites above the line are the ones that draw domestic and near-regional visitors; the ones below depend on long-haul tour groups, which have not returned. Watch for the 2026 monthly lines to the left: a site can be above 100 on the 2025 comparison and falling sharply this year.
C · Hotel supply and utilisation
Supply and utilisation come from the Ministry’s accommodation tables. Room stock is a cumulative January–June 2026 figure marked preliminary in the source; room-nights are monthly and reach June 2026; occupancy is annual and reaches 2025.
Room stock by tourism region and classification
January–June 2026, preliminary · table 1.4
Reading the supply chart
Reading this chart
Each bar is a tourism region as the Ministry defines it — not a governorate — and the segments are star classifications, with apartments, suites, hostels and camps grouped as Other. The length of the bar is rooms, so Wadi Rum’s 3,906 rooms are camp capacity rather than hotel capacity. Amman holds 52% of the Kingdom’s rooms, and the four leisure regions together hold most of the rest; outside them the stock is thin enough that a single project changes the market. Watch for the preliminary label: the Ministry revises this table, so treat the totals as a survey, not a register.
Rooms occupied by star classification
Monthly · table 6.2
Rooms and bed-nights occupied, Kingdom
Monthly, all establishments · table 6.2
Two Ministry tables give different answers on the same period, so this page computes rather than quotes. Table 6.1 prints rooms occupied in January–June 2026 as 1,194,089 against a 2025 base of 1,077,640, i.e. +10.8%. Table 6.2’s monthly series agrees exactly on 2026 but sums to 1,432,780 for the same months of 2025 — a third more. Like for like, from one table and one basis, the change is -16.7%. We show the computed figure and state the printed one; we do not adjudicate between them.
Published hotel occupancy, Kingdom
Annual · both Ministry tables shown · 2018 and 2020 not published
Occupancy by tourism region
Latest published year · table 6.9
Occupancy here is the Ministry’s own published rate, not an industry survey and not our estimate. Readers who follow the Jordanian market will expect the Hotels Association’s figure; this is a different and officially published series, covering 2019 and 2021–2025. 2018 and 2020 were never published and are shown as gaps. The Ministry’s two occupancy tables also disagree on the Kingdom total — 30.6% by classification against 32.1% by region in 2024 — and both lines are drawn below. Room stock carries the same kind of gap: the regional blocks of table 1.4 sum to 27,352 classified rooms where the table’s own summary prints 27,378. And Al-Shobak reads exactly 3.3% in every year the Ministry has published — that is a placeholder rather than an observation, and the bar is drawn only so its absence is not mistaken for a gap.
D · Yield, and where the sources disagree
Two derived readings. Neither is a room rate, and the first is explicitly not an ADR.
Spend per overnight visitor
Receipts divided by overnight visitors · MENA Bridge derivation
Ministry against Central Bank
Quarterly, JD million · receipts and expenditure
This is spend per overnight visitor, and it is not ADR. It divides total tourism receipts by overnight visitors, so the numerator is everything a visitor spends in the country — transport, food, guides, retail and rooms — over an arrivals-based denominator. ADR measures the rate on an occupied room. Average daily rate and RevPAR are not published by any Jordanian body, and this figure is not a substitute for them. Quoting it as an ADR in an appraisal would be wrong.
Reading the two-source chart
Reading this chart
The horizontal axis is calendar quarters; each line is one institution’s measure of the same flows. The two expenditure series sit on top of each other — they agree to the decimal in 39 of 45 shared quarters. The receipts lines do not. The Ministry and the Central Bank agree exactly on what Jordanians spend abroad and disagree on what visitors spend here — in Q1 26 by JD 39.9 million, or +3.4%. The most likely reading is that the Ministry takes expenditure straight from the balance of payments and computes receipts on its own basis. Watch for the gap widening: it is a signal about method, not about tourism, and a reader comparing our page to a Central Bank release needs to know it exists.
What this page does not show, and why
Asked for, and not published in Jordan
Average daily rate and RevPAR. No Jordanian official body publishes them. The only routes are a commercial benchmark subscription or a derivation of our own, and we do not present a derivation as an industry rate.
Arrivals by nationality for 2026. The Ministry’s 2026 file is a mislabelled upload of an older year, so the nationality chart runs to 2025 and is refreshed annually.
Visitors by region of origin as a trend. That table is published as a single month against the same month a year earlier, which cannot carry a time series.
Occupancy for 2018, 2020 and 2026. Not published; shown as gaps rather than interpolated.